PokerBaazi.com has launched its new brand campaign ‘You Hold the Cards’ featuring brand ambassador actor Shahid Kapoor.
With the campaign titled ‘You Hold the Cards’, the brand aims to create awareness about poker as a skill-based sport and establish that in Poker, the game is under your control, and one can emerge victorious basis skills, determination, and the right strategy. As part of the campaign, a brand film has been launched featuring Shahid, which showcases him as the protagonist who goes through various unexpected situations that aren’t under his control. However, he continues to focus on his game on the PokerBaazi app and finally comes on top with his true resilience and skills. The film attempts to debunk the myth of luck playing an upper hand in Poker while the reality is that skill is the key element to success.
Speaking on the campaign launch, Varun Ganjoo, Co-Founder and Marketing Director – Baazi Games said, “Poker is a sport, period. Poker is also a lot of fun. We are extremely thrilled with the launch of our campaign – “You Hold the Cards” and excited to have Shahid Kapoor as our flagbearer. The idea of this campaign is primarily to create awareness around poker as a skill sport which the brand film captures beautifully. This is a big step forward towards making Poker a household game in our country. While our approach is digital-first, the campaign shall be promoted across all possible avenues aligned with our target audience.”
Speaking about the campaign, Shahid said, “When I was introduced to the key insight behind the PokerBaazi campaign, ‘Experts are made, not born’, it resonated with me instantly and got me all excited. Being able to control one’s fate with the right planning, strategy & sheer grit, and eventually emerging victorious is almost identical to our lives. I strongly believe that the campaign will showcase online poker as a sport which is equally fun & thrilling and will win the hearts of the audiences.”
The campaign designed and conceptualized by Wieden+Kennedy and will go Live across channels, including social media, OOH, OTT amongst others.
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