888 hopes that the company’s responsible gaming efforts and, in partifcular, 888’s Control Centre, will help them achieve this ambitious goal. Promoting and ensuring safer gambling is at the heart of the user experience for all 888 players and is an integral part of 888’s product offering.888 Holdings wants to become one of the world’s leading online gambling companies — and investing in its responsible gambling (RG) strategy is a vital part of achieving this lofty goal.
The comments were made to Poker Shield as part of a wide-ranging interview focused on 888’s AI-powered RG software called, the Control Centre . The Control Centre sits within the Made to Play Safely gambling pillar of the operator’s Environmental Social Governance (ESG) framework Made for the Future .
“The Control Centre is continually being developed and reflects 888’s wider ambition to go beyond what is merely required by the regulation when it comes to safer gambling and invest in user-friendly safer gambling tools,” said Andrew Anthony, VP of Customer Safety and Due Diligence at 888 Holdings. “We want to be one of the world’s leading online betting and gaming companies, which is a crucial element of our strategy to achieve this.”
The Control Centre gives players power at their fingertips to make informed choices regarding how much time and money they spend on the site. The Control Centre works across all of 888’s brands: 888poker , 888sport, and 888casino. The RG platform first debuted in December 2020 in the UK market.
As of last month, the Control Centre rolled out in the Italian market for the first time. The software is also available for players in Denmark and is currently rolling out in Romania and Spain. The operator has ambitions to cover at least 90% of non-US regulated markets with access to the Control Centre.
Control Centre key features include: Deposits, withdrawals, and balances can be toggled between 24-hour, 7-day, and 90-day views — so players have a real-time handle on their gambling activity.
All activity appears in a dynamic pie chart that is easy to understand.
Easy to use controls so that players can […]