With the growth of the iGaming sector, Betsson decided to carry out a study using Google search data via SEMrush tool to understand which were the most searched casino games in Brazil. After the analysis, the bookmaker identified that roulette is currently the favorite game of Brazilians, followed by poker. In addition, it was possible to analyze some interesting trends in behavior, such as who prefer to bet in the “offline” and “online” environment.
The iGaming sector has grown exponentially in recent years and the expectation is that this industry can move up to US$ 172 billion worldwide by 2030, according to an analysis by consultancy Acumen Research & Consulting.
Understanding the research
During the study, the SEMrush platform was initially used to identify which casino games were the most sought after by Brazilians. Roulette – 135.000 searches per month
The roulette game is searched 135,000 times a month, including the main keyword and its variations.
Roulette, one of the most traditional games in land-based casinos, is also one of the favorites in the iGaming universe. Players usually bet on colors, which can be red or black. In addition, there is still the possibility of betting on a specific number, in which the gain is usually even greater. Poker – 60.500 searches per month
Poker receives around 60,500 searches every month. As one of the most famous casino games, poker is a card game in which two or more players participate in online betting rounds, with the player having the best combination based on the card scores wins the game. Blackjack – 27.100 searches per month
Better known in the country as “21”, Blackjack is currently the 3rd most searched casino game by Brazilians, with around 27,100 monthly searches. Because of its easy understanding, Blackjack ranks as one of the most popular card games.
The player’s objective is to reach the exact value “21” in the sum of the number of cards or to get very close to this score, without exceeding it. That is, the player loses if the score of his cards is greater than “21” […]