Varun Ganjoo, Co-Founder and Marketing Director, Baazi Games, talks about their new campaign with Shahid Kapoor While James Bond highlighted the exclusivity of high-stakes poker in Casino Royale , Indian online poker companies are attempting to bring the card game to the masses. On July 1, PokerBaazi.com launched a new brand campaign ‘you hold the cards’ featuring their newly signed brand ambassador actor Shahid Kapoor.
Varun Ganjoo, Co-Founder and Marketing Director, Baazi Games, said, “Poker is a sport, period. Poker is also a lot of fun. We are extremely thrilled with the launch of our campaign ‘You Hold the Cards’ and excited to have Shahid Kapoor as our flagbearer. The idea of this campaign is primarily to create awareness around poker as a skill sport which the brand film captures beautifully. This is a big step forward towards making poker a household game in our country. While our approach is digital-first, the campaign shall be promoted across all possible avenues aligned with our target audience.”
With the campaign ‘You Hold the Cards’, the brand aims to create awareness about poker as a skill-based sport, and establish that in poker, the game is under your control, and one can emerge victorious based on skills, determination, and right strategy.
“The idea is that anyone can play poker. Card games are a part of every Indian household, but poker still has this tag of exclusivity. Shahid, being such a talented actor, has done so many diverse roles in his career, and we felt that he’s the perfect person to reach out to a broad cross-section of audiences,” notes Ganjoo, recounting why the brand reached out to the Bollywood star. The campaign, designed and conceptualized by Wieden+Kennedy, is streaming across channels including social media, OOH, and OTT, among others.
India is emerging as one of the fastest growing gaming markets in the world, with a casual gaming populace that already outnumbers the entire population of the United States
“Abroad, poker tournaments are already streamed on different sporting channels on TV, and there is an entire ecosystem built around it. At Baazi Games, that’s the environment we’re trying to […]